My partner, Evan Brown, and I wrote various options of the TV spot, and came up with scenarios for each story. We crafted the look and feel of each extension that rose to the top. I also worked closely with a storyboard artist to produce what each TV direction would look like - many of the scenes did make it into the final production. Overall, it was a huge collaborative effort on behalf of our team that then stayed on to put the work out into the world.
Credits
Team Garage Mazda
Copywriting by Evan Brown
Creative Direction by Renato Braga
Directed by John Hillcoat
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